b-Hue

Non Invasive Hemoglobin Tester

THE TALLSHORTREE JOURNEY

In the face of adversity, man has just two possessions: hope and determination. We, the ‘tallshortree’ family entered the grand finals of IICDC 2017 when our native, Kerala was under the fury of the huge floods. After a rather adventurous and dangerous journey that landed us safely in Bangalore, thanks to the kindness of many a merciful person, we saw what could be called a technological galore opened up in front of us. The final presentation, the exposition, the conversations, the assessments, the excitement, the anxiety and the happiness of becoming one among the ten TI incubates at NSRCEL… IICDC 2017 unintentionally gave us way more than what it offered to.

About a year ago, we were five individuals, searching for opportunities and ideas which might give us a platform to think outside the box. That is when we registered for Indian Innovation Challenge Design Contest 2017. This is a contest conducted by Texas Instruments, to boost the tech-entrepreneurial minds of India. It is anchored by NSRCEL, IIM Bangalore in association with DST and Make In India initiative. When we found out that we had been selected from among the 15380 teams that applied from all across India, we were really happy! But little did we know about the journey ahead. As each round came with its challenges, we tightened our reigns and set out to do tasks which normally, engineering students would not bother to do. Think about meeting targets and deadlines with such caution and dedication! Slowly we realized that we were not just completing tasks and meeting deadlines, but we were undergoing a beautiful metamorphosis that now, when we look back, is a huge milestone in our engineering life. We were exhausting our dearest guides Rakesh Sir and Ramesh Sir with constant queries.

What IICDC 2017 gave us was not just an opportunity to play with technology and solve technical issues, but it put us face to face with the real world problems that any innovative idea undergoes striving to enter the market. If engineering is at the brain of IICDC, business is at its heart. We learnt the art of asking for help. Things started changing, even between us. Everyone knew what was to be done, and whom to call and what to ask. We learnt to make the best use of all the resources we had, whether it was the mentors we were assigned from IIM Bangalore and Texas Instruments, or the MOOCs provided by IIMB, the technical resources from TI, our friends, relatives, acquaintances.

As the date of the finals arrived, our minds were equally elated as well as under huge tension. We, who began our journey from Kerala two days prior to the finals event, faced another unexpected event on our way there- the beginning of the Kerala Floods. Amidst our bus service getting cancelled halfway, being stranded on the road for hours, experiencing a scary ride through the flood waters resulting from the unexpected opening of the Banasurasagar dam and unending rains, we reached a point where we doubted if we might reach the venue at all. But we did, and what happened afterwards is still a dream in our eyes.

The Kerala floods brought unimaginable damage to our land and its people. But the dedication and coordination with which people fought this calamity and reached out not just their hands, but their whole selves to save and help each other is really endearing and appreciable. The young minds who put all possible resources and technical skills to the aid of rescue and relief is just an amazing example of the limitless possibilities of technology and teamwork. We aim to rise from this experience with the spirit of the God’s Own Country in our hearts. Here we are now, our wings being propelled by NSRCEL, IIM Bangalore, Texas Instruments, DST, myGov and Make In India. We, the ‘tallshortree’ team is excited and enthusiastic to begin our journey as entrepreneurs…


THE TALLSHORTREE JOURNEY

In the face of adversity, man has just two possessions: hope and determination. We, the ‘tallshortree’ family entered the grand finals of IICDC 2017 when our native, Kerala was under the fury of the huge floods. After a rather adventurous and dangerous journey that landed us safely in ...



Our Amazing Team




Aishwarya Pradip

CEO

Aftab Ashraf AV

CTO

Aiswarya Rajeev

CMO

Akash Sathian PS

CPO

Anjali P

CFO

Sure, all blood flows red. But there are times when “how red your blood is” should really worry you. Anaemia is the condition wherein a person has a lower-than-normal number of red blood cells or quantity of haemoglobin (Hb). This means enough oxygen cannot reach your cells. No, not even if you take a deep breathe in. Anaemia has been so prevalent in India for over half a century. More than half of India’s women, half of India’s children and one in every five men are anaemic. Low Hb levels lower productivity and cause illness and even death, hence imposing a huge economic and social cost.